Last week, I attended the virtual conTEST conference in New York. At the conference I gave my talk about my journey from software testing to product management. You can find the slides here.
Some weeks ago, I was interviewed on the same topic on our corporate product medium blog. In the interview I am talking about my career change from a lead test engineer to a senior product manager. Read the complete interview here.
Every product company wants to deliver great products with high quality to its customers. The delivery or development speed at the same time must get faster without losing the quality of the product. Therefore, companies and especially product managers always try to optimize the software development process to get faster without losing the quality of the product and to be ahead of their competitors.
Well Defined Product Development Strategy
The basis for every company and software development team should be a product strategy. With the help of the strategy a team can derive its own necessary steps, that will help to speed up the development of the product. As a first step, a company or team must identify the market and the target audience the product will be developed for. If this knowledge is available it’s much easier to focus on the needs of the customers and to get into the details. Based on the target audience a development team and especially the product manager in collaboration with UX/ UI colleagues can start with early prototyping.
The early prototypes can be used to talk to the target customers to get first insights about the potential of the new product. This early user involvement will help the team again to focus on the features that really matter to the customers.
However, there are things to improve within a software development team. In my latest article, that I wrote for Applause you can get full insights. The article covers more topics like
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.