Imagine you and your team just a released a redesign of the login section of your software product. Shortly after the release you notice that the numbers of newly registered users dropped almost to zero. But why? Is it because the change of the register button to a register link? Or is it the new naming of the register element?
Maybe this kind of changes should have been tested before with an A/B test.
What is A/B Testing?
A/B testing in the context of digital software products gives a team the power to test and compare ideas like in a science experiment with real users. With the help of A/B testing new features or a redesign of an app can be tested against real customers, without letting them know. Almost everything can be tested with an A/B test. For example a color change of UI elements, a change in the navigation pattern, different texts or even whole app sections.
To start with A/B testing it’s recommended to define a strong hypothesis.