I am just back in Hamburg from the Mobile App Europe Conference and I am still excited about it. I had 2 great days in Potsdam meeting several mobile experts from all over the world to exchange on the latest mobile topics. I had the chance to talk to Dan Cuellar, the creator of Appium which was really great. I talked to people from booking.com, Groupon and other cool companies out there.
Today (29/09/2014) is a sad day for me, because the Mobile App Europe conference in Potsdam/ Berlin has started and I can’t attend because of sickness. I was really looking forward to attend the conference as a speaker and as a attendee, to talk to so many great people from the mobile app business but now I can’t :(.
The Mobile App Europe conference was not just a normal conference for me, no it was something special. I had the chance as a program chair to help the great organizers to setup the program, that you guys now can enjoy. I really hope you enjoy the talks and that you will learn something new.
In the last couple of weeks I worked a lot on my slides and I don’t want to hide them from you. I just uploaded them to slideshare. If you have any questions, don’t hesitate to ask them. Get in contact with me, or write a comment to this post.
In the slides you will also find my latest project ;), that will be available in the next couple of weeks.
The user expectations of a mobile app is one of the main speciality and main challenge for mobile teams. The fact that every user has unique expectations makes it so difficult to develop and deliver the “right” app to customers. As several reports and surveys show, mobile users have far higher expectations of mobile apps when compared to other software like browser applications. The majority of reports and surveys state that nearly 80% of users delete an app after using it for the first time! The top four reasons for deletion are always bad design and usability, loading time and crashes immediately after installation.
Nearly 60% of users will delete an app that requires registration, while more than half of users expect an app to launch in under two seconds. If the app needs more time it gets deleted. Again more than half of users experience crashes the very first time they start an app.
An average user checks his mobile device every six minutes and has around 40 apps installed. Based on those numbers you can deduce that mobile users have really high expectations when it comes to usability, performance and reliability. Those three points are by far the biggest complaints when mobile users were asked about their experience with mobile apps. Read more