This post is dealing with A/B testing tools for mobile apps. A/B testing is nothing new and is a common instrument in the Marketing, Business Intelligence as well as in the software development industry. A/B testing is often used in Web based applications to test which version or variant of the Website is performing better in terms of revenue or click rates compared to the original one. The Smashing Magazine published a nice guide about A/B testing including Do’s and Dont’s.
A couple of weeks ago I thought about A/B testing in the mobile app world. In my last projects we were always performing usability tests with customers in order to get a feeling for the app and how features are working. We never thought about A/B testing. I started a little research and found the great overview about mobile A/B testing tools from the company autosend.io.
