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From Mobile Innovations to the Mobile App Store

Every product owner, designer or development team has ideas for a potential new mobile product or feature. Some ideas are worth following, some are not. But how does one know, which idea to follow and which one to drop?

The answer is simple, a team has to try it out. A team has to innovate on mobile product ideas to find out if the product idea is something the customers have waited for and want to use. If a team has lots of new ideas and don’t know which one to innovate first with, it’s recommended to bring all the ideas to a meeting or workshop and to check if e.g. the ideas fit either to the target customers, the needs or solving a specific problem. At the end of the meeting or workshop a prioritized list must be the result.

In order to bring the idea to the app store there are multiple stages a product team must go through. The first phase is the fake it first phase. In this phase the team is drawing rough sketches of the potential new mobile product. The drawings can be done on real paper or with the help of wireframing tools.
The drawings will be connected to a first user flow and later on tested with real customers.

But what comes next? Find this out in my lastest blog post for Applause, I wrote more about this process of innovating on product ideas, which tools to use to create a wireframe and what a mobile innovation lab has to do with mobile product development.

Read the complete article here:
https://www.applause.com/blog/bring-mobile-prototypes-to-the-market

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Blog Review 2018 - Adventures in QA

Blog Review 2018

And soon we are heading into 2019 and as a tradition of my blog, I always take the opportunity to look back what happened in the last year. The year 2018 was different for me. In terms of blogging and working. I shifted my focus from writing on my own blog to other blogs to support them with hopefully valuable content.

Also as a tradition I like to share numbers about my readers, where there are coming from how many of you visited my blog and so on. However, I can’t deliver this information to you anymore. The reason is simple, thanks to new GDPR law in Europe, I removed ALL the tracking from the blog. I have no idea where you are coming from and how often you are here.

But that is totally OK for me and I think for you as well 😉.

Highlights

My testing highlights for this year where the 3 conferences I attended as a speaker. One of my favorite testing conferences on this planet are the Nordic Testing Days in Tallinn.

Read more

Mobile App Launch Strategy

A Mobile App Launch Strategy

Releasing an app is not an easy process. Once an app is rolled out to the customers there is no way of rolling it back like on web platforms. Imagine a native mobile app as a good old burned CD that was shipped as a part of a magazine or hardware parts containing the drivers. Once it’s burned and shipped you can’t fix it. The same applies for native mobile apps. Therefore, a solid mobile app launch strategy is key to success for every company.

Before an app can be released it’s important to know all the technical information about the software development cycle. How many developers, testers (internal or external) are involved in the app development. How often will the app be released, what is the sprint cadence. Is there an internal or external beta testing community in place that can be used before rolling out the app to the customers? As a foundation for the release strategy this kind of information is important.

When the development cycle comes to an end it’s important to gather all the required release information from the product team. Every release should have meaningful release notes informing the user about the new release. The store descriptions must be updated as well images.

Before building the release candidate of the new app version, every team must execute the automated checks and see if they pass. Additionally, it’s recommended to perform a last exploratory testing session to see if all the critical parts and the new features are working as expected.

The last thing before going live is to check the release checklist. A checklist for a release must be in place to double check that nothing was missed out. Find out in my lastest blog post for applause what the release checklist is all about and what needs to be done in the post release monitoring.

Read the complete article here:

LINK APPLAUSE BLOG

https://www.applause.com/blog/essential-parts-of-mobile-app-launch-strategy

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Mobile Testing Strategy

Three Steps for a Successful Mobile Testing Strategy

Mobile devices and mobile apps are everywhere these days. Customers are using mobile devices and apps to play games, listen to music, and work from wherever they are. According to TechBeacon, more than half of mobile users will delete an app if it is crashing, freezing, or showing too many errors. As those who work in the field of mobile testing know, a mobile testing strategy is the key to success for a high-quality app. But defining a strong mobile testing strategy isn’t that easy. Mobile testers are facing many challenges to solve. There is device fragmentation, user mobility, high mobile user expectations, and device-specific hardware functions just to name of view.

And the challenges don’t stop there for mobile testers. More and more apps are now able to connect to wearable devices and other IoT devices.

Defining a Mobile Testing Strategy

With the rising complexity of mobile testing, a mobile development team needs to define a mobile testing strategy. With the help of a tailored test strategy, a mobile team can focus on the most important parts to deliver a great app to their users. It’s fairly easy to define a mobile testing strategy that will help downsize the amount of work needed during the development and testing phases. All you need to do is to gather user insights, define user scenarios, and specify your mobile testing approach. If you want to know how to define your own mobile testing strategy in three steps, read my lastest blog post at the Applause blog.

Read the complete article here:

https://www.applause.com/blog/how-to-create-a-mobile-testing-strategy-in-three-steps/

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Mobile User Expectations - Adventures in QA

Mobile User Expectations

An average mobile user is checking his or her phone every six minutes and has around 40 apps installed. Checking the phone every six minutes means that an average user is looking more than 200 times a day at the mobile phone. If you have ever checked the mobile reviews in the biggest mobile app stores you can see that mobile users have a very high expectation. If an app needs more than two seconds to start, a mobile user is very likely to uninstall the app and leave a bad review and rating. The same goes for crashes during the startup, bad overall performance or a bad user experience.

The mobile user experience is key of success for a mobile app. A mobile app must have a really good design where all the logos, images and texts are optimized for a small screen. It’s important that an app is following the platform specific guidelines.
Furthermore, it’s important that an app is not consuming too much battery as well as mobile data.

If an app relies on images, it’s important to minimize the size to have faster loading times. An app should have a minimum amount of taps to solve a user problem. For example, provide the number keyboard for number input fields to avoid one unnecessary tap for a user.

To meet the high mobile user expectations, mobile testing is a crucial part in the development lifecycle and must performed by testing experts.

In one of my latest blog post, that I wrote for Applause, I outlined the importance of mobile user experience when it comes to the high mobile user expectation.

Read the complete article here:

https://www.applause.com/blog/what-mobile-users-expect-from-mobile-apps/