Including User Feedback to Future Roadmap Planning

Receiving user feedback for digital products can be very painful for companies and especially for the teams developing the product. With the rise of smartphones and mobile apps, mobile users having much higher expectations to the overall product quality and features. According to Google, more than 50% of the customers will leave a web product if the page doesn’t load within 3 seconds. Similar numbers have been revealed by techbeacon for mobile applications.

Leaving bad reviews and rating was never easier than before, as you can see on the image before. For most products, it’s just finger tap away to leave a bad review or feedback. However, companies and software development teams can turnaround the bad and negative feedback and use it to improve the product and to make the customers more happy.

Selecting User Feedback The Right Way

Companies have several ways to collect user feedback inside a product or service. Here is an overview of things that companies can do:

  • Product surveys inside the product
  • Make use of mobile app store reviews
  • Asking people in cafes for direct feedback
  • Invite users to the office or user lab
  • Talk to the customer care department

In my latest post that I wrote for Applause I explained in detail the pros and cons of each feedback collection approach. Furthermore, I explain how the collected feedback can be used to plan future roadmaps.

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