Since a couple of days (at least I never saw that page before) Apple provided a page with the most common app store rejections.
On the page several categroies are listed, providing information on how to prevent your app from being rejected.
When testing and/or submitting an iOS app have the following points in mind.
- Crashes and Bugs: Submit the app if it is well tested.
- Substandard User Interface: Be sure the app is following Apple’s design guides and design Dos and Dont’s.
- Broken Links: All links must be functional.
- Advertisements: If your app contains ads, be sure they are shown properly.
- Placeholder Content: No lorem ipsum or any other kind of placeholder texts are allowed to be in the app.
- Incomplete Information: Provide logins if your app requires them. Provide descriptions and images or videos of your app.
- Web clippings, content aggregators, or a collections of links: In short, submit only native apps :).
- Repeated Submission of Similar Apps: You are not allowed to submit several apps that are essentially the same.
- Inaccurate Descriptions: App descriptions must be clear.
- Misleading Users: Your app must work as advertised in the store.
- Not enough lasting value: Your app should solve a problem to the user and must provide value.
Besides this little overview, Apple also provided the top 10 reasons why apps are currently rejected. Furthermore, the total percentage of app rejections is shwon. Find the numbers in the following pictures.
Both pictures are screenshot from the Apple page and the figures are based on September 2014. I just wanted to give you a quick heads up to this page. The ULR to page is: https://developer.apple.com/app-store/review/rejections/
Happy testing.