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Mobile App Launch Strategy

A Mobile App Launch Strategy

Releasing an app is not an easy process. Once an app is rolled out to the customers there is no way of rolling it back like on web platforms. Imagine a native mobile app as a good old burned CD that was shipped as a part of a magazine or hardware parts containing the drivers. Once it’s burned and shipped you can’t fix it. The same applies for native mobile apps. Therefore, a solid mobile app launch strategy is key to success for every company.

Before an app can be released it’s important to know all the technical information about the software development cycle. How many developers, testers (internal or external) are involved in the app development. How often will the app be released, what is the sprint cadence. Is there an internal or external beta testing community in place that can be used before rolling out the app to the customers? As a foundation for the release strategy this kind of information is important.

When the development cycle comes to an end it’s important to gather all the required release information from the product team. Every release should have meaningful release notes informing the user about the new release. The store descriptions must be updated as well images.

Before building the release candidate of the new app version, every team must execute the automated checks and see if they pass. Additionally, it’s recommended to perform a last exploratory testing session to see if all the critical parts and the new features are working as expected.

The last thing before going live is to check the release checklist. A checklist for a release must be in place to double check that nothing was missed out. Find out in my last blog post for applause what the release checklist is all about and what needs to be done in the post release monitoring.

Read the complete article here:

LINK APPLAUSE BLOG

https://www.applause.com/blog/essential-parts-of-mobile-app-launch-strategy

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